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Policy Studies for Market Access

Market access is a collection of processes encompassing licensing, pricing and reimbursement functions. From the perspective of the public authority, market access involves the application, evaluation and decision-making processes through which a product — whose efficacy and safety have been demonstrated through clinical trials and approved by international regulatory authorities — is licensed in Turkey, priced for sale in open pharmacies, and ultimately, through a reimbursement decision, becomes publicly or privately financed for citizen use under health coverage.

Innovative medicines are evaluated at numerous commission and technical committee meetings between the initial marketing authorisation application and the reimbursement decision. In addition to efficacy and safety parameters, the priority of the relevant therapeutic area and the need for the medicine under evaluation within that area (unmet need) are assessed by the clinicians serving as commission and committee members.

The reimbursement decision is finalised by the Reimbursement Upper Committee following the recommendation formed by the relevant reimbursement sub-committee, which is informed by the technical committee assessment.

Both the sub-committee and the upper committee include experts in public finance and funding outside of health and social security institutions. In this context, the systematic preparation, publication and communication of the disease, indication and the advantages and benefits provided by the product under evaluation is of great importance.

KH Consulting conducts Policy Studies for Market Access with the aim of making a positive contribution to the evaluation by conveying the disease, indication and product to relevant stakeholders as effectively as possible in licensing, pricing and reimbursement processes.

Policy Studies for Market Access are refined through Advisory Board Meetings held with the participation of specialty societies working in the relevant therapeutic area, following an initial study designed by KH Consulting. The report is ultimately published upon approval by the executive bodies of the relevant specialty societies.

These policy studies, which may vary by disease, indication and product, consist of 3 phases:

Phase I: Descriptive Analysis

  • Epidemiology
  • Disease Burden
  • Diagnostic Methods
  • Early Diagnosis and Prevention
  • Existing Treatment Options
  • New Treatment Options and Approaches

Phase II: Roadmap Study

  • Complication and Treatment Cost Analysis
  • Survival and Quality of Life Analysis

Phase III: Disease Control Programme Design

    Reimbursement Applications

    A reimbursement application is a series of processes that requires coordinated work across different specialised fields and is completed with the publication of the relevant product in the Health Implementation Communiqué (SUT) upon the successful completion of the 3 Phases outlined below.

    KH Consulting provides consultancy services for the phases of the reimbursement process defined above, across different therapeutic areas, diseases and indications. This consultancy service may be provided for all 3 Phases as a whole or for a selected individual phase.

    Certain verifiable data and analyses are required in the preparation of a reimbursement application. The services provided by KH Consulting in this scope are presented below:

    Phase I: Determining the Reimbursement Application Strategy

      Phase II: Preparing the Reimbursement Dossier

        Phase III: Managing the Reimbursement Evaluation Process

          Determining the reimbursement application strategy
          Preparing the reimbursement dossier (Sections I, II, III)
          Managing the reimbursement evaluation process
          Short-term market access service delivery model
          Budget impact analysis
          Pharmacoeconomic model development
          Pharmacoeconomic model country adaptation
          Local data procurement and costing with SUT prices for pharmacoeconomic models
          Preparation of supporting financial analyses for SUT amendment applications
          Prevalence and incidence analyses and projections
          Patient flow analysis
          Expert opinion and validation
          Advisory board organisation
          Real-world / Turkish data procurement
          Registry design and implementation
          Early access programme analysis and publication support

          Pharmacoeconomic Model Adaptation

          Adaptation of pharmacoeconomic models developed by the global management of pharmaceutical companies to Turkey using local data is carried out with KH Consulting's expertise.

          To obtain the local data required for the Turkish adaptation of the model, a preliminary study is conducted with a clinician or clinicians (proposed by the company or KH Consulting) experienced in the use of the molecule/drug in the relevant indication.

          This study is fundamentally based on identifying resource utilisation (specialist visits, consultations, intensive care, hospitalisation, laboratory and diagnostic tools, medication and care) related to disease and adverse event management during the use of the molecule/drug in the relevant indication. A final study is conducted with another clinician experienced in the use of the molecule/drug for validation. Micro-models are prepared for disease and adverse event management, and the validated resource utilisation figures are costed using current SUT prices.

          The global model is updated with the obtained local data and costs, and the analyses and sensitivity tests required for the Turkish adaptation are performed. Finally, the definitive report for the model adaptation and the text and annexes to be included in Section III of the reimbursement dossier are prepared.

          Digital Solutions, Capacity and Analytical Support for Improving Treatment Adherence

          KH Consulting develops dynamic and actionable solutions for Patient Associations in environments where changing conditions, practices and SUT rules negatively impact patients' and caregivers' access to medication:

          Digital reminders for patients and caregivers of treatment, prescription and report dates via digital applications
          Rapid and practical identification of factors negatively impacting medication access, development, implementation and monitoring of solutions
          Strengthening and developing communication among Patient Association members
          Development of institutional solutions to identify the reasons for prescription and report rejections and resolve them in accordance with SUT rules
          Development or strengthening of research and analytical capacity to identify treatment continuation problems among patients and caregivers

          Field and Market Research

          KH Consulting conducts Field and Market Research to support the GMP, licensing and reimbursement processes of innovative molecules and to contribute to Phase IV studies.

          Disease Journey Studies

          Field research studies applied to map and report the experiences of patients and caregivers from the onset of symptoms through to diagnosis, treatment and follow-up processes.

          Burden of Disease Studies

          Field research studies applied to systematically measure risk factors and the costs of those factors in a setting or scenario where diseases are untreated.

          Quality of Life Studies

          Field research studies applied to assess the effects of diseases on the health, social and economic status of patients and caregivers using subjective instruments.

          Market Research

          Research applied to determine the approaches, preferences, habits and conditions relating to the use of innovative molecules in the relevant therapeutic area and specialty, before or after the market access process.

          Expert Opinion and Advisory Board Meetings

          KH Consulting conducts focus group studies with subject-matter experts on the topics listed below.

          Product Positioning

          With the participation of competent academics in the relevant therapeutic area and with standing before the public authority, this involves discussing and documenting at which treatment step and under what possible rules/conditions the molecule/drug in the relevant indication may obtain marketing authorisation and/or reimbursement, given the current competitors, SUT rules and price competition.

          Local data procurement for model adaptation

          Identifying and validating resource utilisation (specialist visits, consultations, intensive care, hospitalisation, laboratory and diagnostic tools, medication and care) related to disease and adverse event management during the use of the molecule/drug in the relevant indication.

          Prevalence and incidence analysis

          Conducting prevalence and incidence figures and forward-looking projections for the relevant disease for use in the reimbursement application (with methodology and reference information).

          Patient flow analysis

          Determining patient flow and patient numbers for the relevant indication at different treatment lines.

          Market share analysis

          Determining the usage rates of the molecule/drug and its comparators in the relevant indication under current conditions and in the event of reimbursement approval/indication extension.

          Delphi Panels

          A systematic and anonymous research method in which the views of experts are collected and evaluated in rounds on topics requiring consensus.

          Product Positioning

          KH Consulting conducts analyses to determine the most appropriate and effective position for innovative products in the relevant therapeutic area and market — within the context of existing products, competitive conditions and SUT constraints — prior to GMP and/or licensing processes.

          Product positioning studies are conducted with the participation of competent academics in the relevant therapeutic area and with standing before the public authority.

          Project Consultancy

          Updating health policies in line with country and regional needs, prioritising public health and preventive medicine, operating healthcare organisations effectively and efficiently, and using health technology assessment systems in the allocation of scarce resources are important conditions for improving the health status of societies and individuals.

          KH Consulting focuses on the following areas in project consultancy within the healthcare sector:

          Health education programme design, implementation and monitoring/evaluation system development
          Disease and treatment awareness and public education activities
          Treatment adherence improvement activities
          Provision of consultancy services for project planning, implementation, monitoring and evaluation in the healthcare sector
          Utilisation and efficiency analyses by therapeutic area, disease and indication from large datasets
          Grant programme management

          Contact

          Let's Bring Your Project to Life

          Get in touch with KH Consulting's expert team for Policy Studies for Market Access, Product Positioning, GMP and Marketing Authorisation Priority Application Preparation, Reimbursement Applications, Pharmacoeconomic Model Adaptation, Disease Journey Studies, Burden of Disease Studies, Quality of Life Studies and Market Research.

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